sweet smells and songs...

I was recently listening to the radio when the news came on, telling me about a new album release by Hilary Duff. The album titled Dignity was released April 3rd in the United States and, according to her website, debuted at number three! So I know what you're thinking... What does this have to do with product placement, right? Well...

As I listened closely to this radio news, they announced that Hilary Duff was also coming out with a new fragrance called With Love. The new album also has a song with the same title. Coincidence? I think not. The radio news story said this was part of her strategy to promote both the new fragrence and new album. Hilary also said that the fragrence came first and when she sat down to write the album, it was hard to write a song when she knew she had to include certain things. Although the song does not specifically mention a perfume, it does develop around the phrase "with love." I think this can be viewed as a product placement because the artist was writing to include certain things to promote her new perfume. I think we will see more of this type of thing happening because celebrities are involved in so many facets of business these days, from clothing to perfume to movies and music.