Coke sues...

According to an article published in The Star Phoenix, Coke is suing a new Italian movie. The movie is called 7 Km da Gerusalemme (7 kilometers to Jerusalem, in English). A scene in the movie shows Jesus drinking a Coca-Cola. A representative from Coke said, "We are not interested in this kind of product placement."

And what KIND of product placement is that? I translate it to mean that they do not want to have a product placement with religious ties. One reason is that it may alienate those viewers that are not of the Christian faith. And lets be honest, these days religion is quite the touchy subject. Remember all the talk about Mel Gibson's The Passion of the Christ? And then you take it the next step and have these religious figures with product placements. This may be pushing it a little too far for some viewers, although others may find it humorous. It all depends on you religious background and beliefs, but we certainly do not want to step on any toes. Better to be safe than sorry, so lets leave Coke out of this one.