Saturday, April 7, 2007

If the show fits...

This week on America's Next Top Model... Keds. The show with Tyra Banks, is infamous for product placements. Each week this season, the show features CoverGirl cosmetics and Seventeen magazine as regular product placements. The extra thrown in this week is Keds shoes. The winner of the model challenge was Dionne, who picked Jaslene and Whitney to share her prize. The prize: modelling in a Keds ad to be placed in the June issue of Seventeen magazine. Keds is trying to renew their popularity with placements in a show that is so popular with young girls.

And this is not the first time Keds have been featured as a product placement in a popular show or movie. They have also been spotted on television shows like Alias and The O.C., and movies including Little Miss Sunshine, The Aviator and Akeelah and the Bee. The Aviator was actually the moving that helping bring back and rejuvinate the mens line of Keds. Check out the Keds website to get your own!

1 comment:

Kim Gregson said...

good posts - love the update about the ice skating movie

10 points