I was recently watching an episode of Girls Next Door on E!. The television program is about the lives of Hugh Hefner's three girlfriends that live in the Playboy Mansion. This specific episode highlighted what each of the girls was doing as far as a job and career path. Hefner's main girlfriend, Holly, was learning about working at the studio and doing photo shoots. While in the process, she mentions that one of the other girls "bought her these really cool shoes called Heelys" and is seen wheeling down the hallway. 
Of course, she's wearing the ones pictured above because they're pink. The mention and demonstration of the Heelys product can be considered a product placement and I think will boost the image among an older crowd. The audience for Heelys right now consists of mainly young kids, approximately 8 - 12. Heelys are sneakers, obviously from the picture, but they feature a single stealth wheel in the heel of the shoe allowing the wearer to transition to a roll at any desired moment. Heelys aren't just for "skater punks" anymore, they're for Playboy Playmates, and common folk alike.
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