Celebrity endorsements are a big way to reach consumers. We want what celebrities have. Noting this, Honda has given the first hydrogen powered car to a 17 year old actress by the name of Q'orianka Kilcher. She starred in 2005's "The New World."
This car, known as the Honda FCX, is the car of the future. It is powered by hydrogen and has zero emissions. It's good for the environment and doesn't run on petroleum... YAY!
According to the article by Jeff Greenfield from Hollywood Product Placement News, this is what Kilcher had to say: "As a young person today, I feel it is important to take initiative toward seeking positive solutions and stepping up the quest toward clean energy and environmental preservation. When I first started pursuing my dream of a zero emissions vehicle as my first car, it seemed like a pretty unrealistic dream. With Honda's innovation and support, my dream of helping the environment became a reality!" Like most celebrities, you can catch Q'orianka Kilcher driving her new car around Hollywood. This is a great product introduction that is definitely going to draw some attention. Not only because Honda gave the car to the actress, but because it is such an innovation.
I want one. Gifts are gladly accepted :)
This car, known as the Honda FCX, is the car of the future. It is powered by hydrogen and has zero emissions. It's good for the environment and doesn't run on petroleum... YAY!
According to the article by Jeff Greenfield from Hollywood Product Placement News, this is what Kilcher had to say: "As a young person today, I feel it is important to take initiative toward seeking positive solutions and stepping up the quest toward clean energy and environmental preservation. When I first started pursuing my dream of a zero emissions vehicle as my first car, it seemed like a pretty unrealistic dream. With Honda's innovation and support, my dream of helping the environment became a reality!" Like most celebrities, you can catch Q'orianka Kilcher driving her new car around Hollywood. This is a great product introduction that is definitely going to draw some attention. Not only because Honda gave the car to the actress, but because it is such an innovation.
I want one. Gifts are gladly accepted :)
1 comment:
10 points for hte week
like the gifts accepted comment(G)
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