With advances in technology, including DVR and TiVo, it has become increasingly difficult to get people to watch commercials. Why watch commercials if you can just skip them all together? That's where product placement comes in. Some product placement is obvious, while others not so much.
Generation XBox loves product placement, according to this article found on Media Magazine, but only when it's done right. Product placements on reality shows are blatantly obvious and not so much appreciated. Take American Idol for example. It placed #1 for product placements in 2006 with the judges sipping on their Cokes (below), and the contestants driving around in Ford Mustangs (in those little weekly "music videos" they do).
On the other hand, Generation XBox, really loves product placements done in scripted television shows and movies. According to the article, they tend to rely on prduct placements in their favorite shows and movies to predict the trends and "what might be cool." The author of the article describes HBO's Entourage as and example of "good-looking people living a cool life that simply fit in the picture." Here's an example:
These are Nike's Fukijama sneakers featured on the show. Although they aren't real, they won "Best Product Placement of the Week" by Hollywood Product Placement News back in December. They're actually Nike's Air Force Ones just designed a bit differently. They just might be the next big thing.
Keep looking for more product placements in your favorite televison shows. I'd love to hear what you can find.
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