Check out this article from brandweek.com! I think this is really neat. Sprint Nextel subscribers are going to be able to download EA Sports Nascar 07 to their mobile phones starting in March. The game will feature the sponsors for the drivers and their cars. It really wouldn't be Nascar without Jeff Gordon's Dupont or Tony Stewart's Home Depot, would it? 
Twenty different brands will be represented in total as product placement. This will be the first game by EA games for mobile phones to feature product placement! I think that's quite the achievement. It's said that there is no sign of stopping here. More product placement is definitely on the way for mobile games, especially considering the ways EA games has found to place products in games for consoles, such as Xbox 360, PS3 and Wii.
Twenty different brands will be represented in total as product placement. This will be the first game by EA games for mobile phones to feature product placement! I think that's quite the achievement. It's said that there is no sign of stopping here. More product placement is definitely on the way for mobile games, especially considering the ways EA games has found to place products in games for consoles, such as Xbox 360, PS3 and Wii. Product placement has really expanded within the last few years. Not only is it apparent in television and movies, but now obviously with video games for gaming consoles as well as mobile phones. Advertisers are finding new and more creative ways to reach consumers. Where will product placement show up next? Only time and technology can tell.
1 comment:
10 points for the week - good current articles, nice pics. And some of your own analysis/reactions. Good job
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